Imagine you are a wealthy Chinese person. I understand it’s hard to imagine, but it’s even harder for a wealthy Chinese person to envision travel and adventures that fit their budget—complete with helicopters, top hotels, and yachts. The Chinese company Oriental Rover addresses this challenge.
The branding is built around three elements: a monogram of the letter O, the Yin Yang symbol, and the red-crowned crane, a symbol of Asia. Luxury, tranquility, and reliability are all reflected in the typography and color palette.